by Amy Harrin During the pandemic there have been clear cut winners and losers in the affiliate space. The good news is if you are in health+wellness, fitness, home décor, or beauty+grooming, you are making out like a bandit since most hair salons, barbers, nail salons, and gyms have been closed in much of country … Continue reading
by Amy Harrin One of the key strategies that I have been using for the past several years has been to help turn my clients’ fans into Affiliates/Influencers. When you have an affiliate program it is best to have a mix of publisher types: content, shopping, loyalty, rewards, employee perks, top quality coupon sites, and … Continue reading
by Amy Harrin For years the typical affiliate program management strategy has been comprised of recruiting and managing shopping, coupon, loyalty, rewards, employee perks, and content publishers, but in the past couple years the buzz word is “Influencer Marketing”. Well what does this actually mean? Influencer marketing is a form of marketing in which focus … Continue reading
by Amy Harrin I am loving ShareASale’s new “Recruitment Tool”. It launched in January 2017, and for the first time ever allows us as merchants to reach out and e-mail top prospective publishers in ShareASale for free. I have personally been using it for 6 months and it is a winner! ShareASale does not make … Continue reading
by Amy Harrin For 2017 there are so many holidays to cater affiliate promotions to. I love this calendar from Fandom Marketing that comes out every year: If you are in the retail space, particularly marketing products associated with gifting, then Valentine’s Day, Easter, Mother’s Day, Father’s Day, and Graduation supply the first half of … Continue reading
by Amy Harrin HOW TO GET NEW AFFILIATES… FAST Now that you have launched your new program on CJ, the real challenge ahead is getting quality affiliates to find you, sign up, and perform for you. Every new affiliate program that launches appears on the home page of the CJ publisher dashboard for 30-days. As … Continue reading
As an Affiliate Manager I am always on the lookout for new online partners, especially content sites ranking high, organically for search terms related to the products that I am marketing. I am a fan of coupon and loyalty web sites for reaching the masses, however there is nothing better than a strong niche publisher … Continue reading
Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. A 2012 study showed that the promotional offers found on coupon deal sites, blog sites, loyalty, and cash back sites improve a company’s brand image. The affiliate channel caters … Continue reading
It is so important with affiliate marketing that you constantly recruit new partners. There are so many huge brands that join affiliate programs to house offers for their loyalty programs. They could not possibly arrange direct deals with hundreds of merchants, so working via GAN, CJ, LinkShare, etc… helps them supplement their paid advertising revenue. … Continue reading
by Amy Harrin Once you launch your affiliate marketing program, the REAL work has begun. There are a multitude of ways to keep your brand top of mind with affiliates and consumers. Here are some key factors in communicating with your marketing partners/virtual sales force/Affiliates: Publicize affiliate program launch in the network and on industry … Continue reading
Affiliate Program Tips for Merchants 