by Amy Harrin During the pandemic there have been clear cut winners and losers in the affiliate space. The good news is if you are in health+wellness, fitness, home décor, or beauty+grooming, you are making out like a bandit since most hair salons, barbers, nail salons, and gyms have been closed in much of country … Continue reading
by Amy Harrin A vital part of the affiliate marketing space is knowing your vertical, and competition inside out. When launching a new affiliate program one of the first things I do is perform a deep competitive analysis, I will research my key competitors to see if they have affiliate programs, additionally, I will research … Continue reading
by Amy Harrin One of the key strategies that I have been using for the past several years has been to help turn my clients’ fans into Affiliates/Influencers. When you have an affiliate program it is best to have a mix of publisher types: content, shopping, loyalty, rewards, employee perks, top quality coupon sites, and … Continue reading
by Amy Harrin For years the typical affiliate program management strategy has been comprised of recruiting and managing shopping, coupon, loyalty, rewards, employee perks, and content publishers, but in the past couple years the buzz word is “Influencer Marketing”. Well what does this actually mean? Influencer marketing is a form of marketing in which focus … Continue reading
by Amy Harrin HOW TO GET NEW AFFILIATES… FAST Now that you have launched your new program on CJ, the real challenge ahead is getting quality affiliates to find you, sign up, and perform for you. Every new affiliate program that launches appears on the home page of the CJ publisher dashboard for 30-days. As … Continue reading
As an Affiliate Manager I am always on the lookout for new online partners, especially content sites ranking high, organically for search terms related to the products that I am marketing. I am a fan of coupon and loyalty web sites for reaching the masses, however there is nothing better than a strong niche publisher … Continue reading
It is so important with affiliate marketing that you constantly recruit new partners. There are so many huge brands that join affiliate programs to house offers for their loyalty programs. They could not possibly arrange direct deals with hundreds of merchants, so working via GAN, CJ, LinkShare, etc… helps them supplement their paid advertising revenue. … Continue reading
