My favorite way to gain brand awareness and sales for my clients in the beauty, fashion, and wellness space is through niche sub- affiliate networks like RewardStyle/LTK, and the newer beauty influencer power tool, ShopMy. These networks not only drive sales, but creates brand awareness that permeates though these niche communities online or to retail. … Continue reading
by Amy Harrin One of the key strategies that I have been using for the past several years has been to help turn my clients’ fans into Affiliates/Influencers. When you have an affiliate program it is best to have a mix of publisher types: content, shopping, loyalty, rewards, employee perks, top quality coupon sites, and … Continue reading
by Amy Harrin For years the typical affiliate program management strategy has been comprised of recruiting and managing shopping, coupon, loyalty, rewards, employee perks, and content publishers, but in the past couple years the buzz word is “Influencer Marketing”. Well what does this actually mean? Influencer marketing is a form of marketing in which focus … Continue reading
