by Amy Harrin A vital part of the affiliate marketing space is knowing your vertical, and competition inside out. When launching a new affiliate program one of the first things I do is perform a deep competitive analysis, I will research my key competitors to see if they have affiliate programs, additionally, I will research … Continue reading
by Amy Harrin For years the typical affiliate program management strategy has been comprised of recruiting and managing shopping, coupon, loyalty, rewards, employee perks, and content publishers, but in the past couple years the buzz word is “Influencer Marketing”. Well what does this actually mean? Influencer marketing is a form of marketing in which focus … Continue reading
Affiliate Program Tips for Merchants 