Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. A 2012 study showed that the promotional offers found on coupon deal sites, blog sites, loyalty, and cash back sites improve a company’s brand image. The affiliate channel caters … Continue reading
It is so important with affiliate marketing that you constantly recruit new partners. There are so many huge brands that join affiliate programs to house offers for their loyalty programs. They could not possibly arrange direct deals with hundreds of merchants, so working via GAN, CJ, LinkShare, etc… helps them supplement their paid advertising revenue. … Continue reading
