Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. A 2012 study showed that the promotional offers found on coupon deal sites, blog sites, loyalty, and cash back sites improve a company’s brand image. The affiliate channel caters … Continue reading
Affiliate marketing attracts spenders Affiliate Marketing can be an important component in the success of your online marketing efforts. It can quickly expand your market reach, drive qualified site traffic, and increase online sales. Plus, its low risk, pay-for-performance model makes it one of the most cost-effective marketing channels available. Retailers only pay a commission … Continue reading
Affiliate Program Tips for Merchants 