Affiliate Program Tips for Merchants

Affiliate marketing attracts spenders

Affiliate Marketing can be an impor­tant component in the success of your online marketing efforts. It can quickly expand your market reach, drive qualified site traffic, and in­crease online sales. Plus, its low risk, pay-for-performance model makes it one of the most cost-effective mar­keting channels available.

Retailers only pay a com­mission for successful efforts, such as the sale of your products resulting from qualified traffic that affiliates drive to your site. It can help online retailers establish a strong brand presence on the web with very low initial and on-going costs of marketing

Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. 

Are you ready for this?

Key findings from the study included:

• Affiliate marketing spend is on the rise and will keep pace with other areas of digital spend through 2016.
• The affiliate channel produces new-to-file customers and generates incremental customer acquisition.
• The affiliate channel attracts consumers who spend more than the average online shopper and are profitable for advertisers.
• Affiliate marketing helps trigger brand reconsideration and often closes the sale for online shoppers.
• Promotions in the affiliate channel have a positive impact on an advertiser’s brand reputation and loyalty.