by Amy Harrin A vital part of the affiliate marketing space is knowing your vertical, and competition inside out. When launching a new affiliate program one of the first things I do is perform a deep competitive analysis, I will research my key competitors to see if they have affiliate programs, additionally, I will research … Continue reading
by Amy Harrin Once you launch your affiliate marketing program, the REAL work has begun. There are a multitude of ways to keep your brand top of mind with affiliates and consumers. Here are some key factors in communicating with your marketing partners/virtual sales force/Affiliates: Publicize affiliate program launch in the network and on industry … Continue reading
If you are selling a product or service online you have to know these facts: Today’s customers are deal driven. They seek out deals as well as the best value. A slow economy has only fueled shopper interest in couponing and discounting, and younger generations are increasingly expecting incentives as a matter of course for … Continue reading
Affiliate Program Tips for Merchants 