I must admit when running an affiliate program it can be challenging to constantly come up with promotions that will engage our publishers and get results year-round. Affiliates are your virtual sales force, and as such they need to be armed with tools that will help them sell! Affiliates love to promote free shipping offers, … Continue reading
Using Facebook as an Affiliate Recruitment Tool
As an Affiliate Manager I am always on the lookout for new online partners, especially content sites ranking high, organically for search terms related to the products that I am marketing. I am a fan of coupon and loyalty web sites for reaching the masses, however there is nothing better than a strong niche publisher … Continue reading
Cash Back, Coupons, and Loyalty = Affiliate Marketing Sales 2013
Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. A 2012 study showed that the promotional offers found on coupon deal sites, blog sites, loyalty, and cash back sites improve a company’s brand image. The affiliate channel caters … Continue reading
Always test new partners, You never know what can happen!
It is so important with affiliate marketing that you constantly recruit new partners. There are so many huge brands that join affiliate programs to house offers for their loyalty programs. They could not possibly arrange direct deals with hundreds of merchants, so working via GAN, CJ, LinkShare, etc… helps them supplement their paid advertising revenue. … Continue reading
Do I allow affiliates to bid on my brand?
by Amy Harrin That is the big debate. Do I let affiliates bid on my brand, or prohibit them from bidding on trademarked terms and using my display URL? It is important to note that Google will only show one ad using a particular display URL, so if your affiliate is bidding on the same … Continue reading
by Amy Harrin Once you launch your affiliate marketing program, the REAL work has begun. There are a multitude of ways to keep your brand top of mind with affiliates and consumers. Here are some key factors in communicating with your marketing partners/virtual sales force/Affiliates: Publicize affiliate program launch in the network and on industry … Continue reading
Shopping Online in 2012
If you are selling a product or service online you have to know these facts: Today’s customers are deal driven. They seek out deals as well as the best value. A slow economy has only fueled shopper interest in couponing and discounting, and younger generations are increasingly expecting incentives as a matter of course for … Continue reading
Why Affiliate Marketing for my business?
Affiliate marketing attracts spenders Affiliate Marketing can be an important component in the success of your online marketing efforts. It can quickly expand your market reach, drive qualified site traffic, and increase online sales. Plus, its low risk, pay-for-performance model makes it one of the most cost-effective marketing channels available. Retailers only pay a commission … Continue reading