If you are an e-commerce retailer with an affiliate program it is vital that you provide your affiliates with a Valentine’s promotion at least 2 weeks prior to Feb 14th. Valentine’s is a key sales driver for many products, including the more traditional jewelry, fragrance, lingerie, wine, and food. But guess what… 2016 is changing, … Continue reading
Online marketing thrives on key holidays, and the affiliate channel is no different. Your affiliates are looking for a reason to promote you, and providing them with special deals around key holidays gives your brand the opportunity to get featured on their web sites/blogs to bring in new customers. Mother’s Day 2015 is just around … Continue reading
I must admit when running an affiliate program it can be challenging to constantly come up with promotions that will engage our publishers and get results year-round. Affiliates are your virtual sales force, and as such they need to be armed with tools that will help them sell! Affiliates love to promote free shipping offers, … Continue reading
As an Affiliate Manager I am always on the lookout for new online partners, especially content sites ranking high, organically for search terms related to the products that I am marketing. I am a fan of coupon and loyalty web sites for reaching the masses, however there is nothing better than a strong niche publisher … Continue reading
Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. A 2012 study showed that the promotional offers found on coupon deal sites, blog sites, loyalty, and cash back sites improve a company’s brand image. The affiliate channel caters … Continue reading
It is so important with affiliate marketing that you constantly recruit new partners. There are so many huge brands that join affiliate programs to house offers for their loyalty programs. They could not possibly arrange direct deals with hundreds of merchants, so working via GAN, CJ, LinkShare, etc… helps them supplement their paid advertising revenue. … Continue reading
Affiliate Program Tips for Merchants 