If you are an e-commerce retailer with an affiliate program it is vital that you provide your affiliates with a Valentine’s promotion at least 2 weeks prior to Feb 14th. Valentine’s is a key sales driver for many products, including the more traditional jewelry, fragrance, lingerie, wine, and food. But guess what… 2016 is changing, … Continue reading
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Reaching Affiliates with Holiday Promotions
Online marketing thrives on key holidays, and the affiliate channel is no different. Your affiliates are looking for a reason to promote you, and providing them with special deals around key holidays gives your brand the opportunity to get featured on their web sites/blogs to bring in new customers. Mother’s Day 2015 is just around … Continue reading
Affiliate Marketing Promotions That Work
I must admit when running an affiliate program it can be challenging to constantly come up with promotions that will engage our publishers and get results year-round. Affiliates are your virtual sales force, and as such they need to be armed with tools that will help them sell! Affiliates love to promote free shipping offers, … Continue reading
Using Facebook as an Affiliate Recruitment Tool
As an Affiliate Manager I am always on the lookout for new online partners, especially content sites ranking high, organically for search terms related to the products that I am marketing. I am a fan of coupon and loyalty web sites for reaching the masses, however there is nothing better than a strong niche publisher … Continue reading
Cash Back, Coupons, and Loyalty = Affiliate Marketing Sales 2013
Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. A 2012 study showed that the promotional offers found on coupon deal sites, blog sites, loyalty, and cash back sites improve a company’s brand image. The affiliate channel caters … Continue reading
Do I allow affiliates to bid on my brand?
by Amy Harrin That is the big debate. Do I let affiliates bid on my brand, or prohibit them from bidding on trademarked terms and using my display URL? It is important to note that Google will only show one ad using a particular display URL, so if your affiliate is bidding on the same … Continue reading
by Amy Harrin Once you launch your affiliate marketing program, the REAL work has begun. There are a multitude of ways to keep your brand top of mind with affiliates and consumers. Here are some key factors in communicating with your marketing partners/virtual sales force/Affiliates: Publicize affiliate program launch in the network and on industry … Continue reading
Why Affiliate Marketing for my business?
Affiliate marketing attracts spenders Affiliate Marketing can be an important component in the success of your online marketing efforts. It can quickly expand your market reach, drive qualified site traffic, and increase online sales. Plus, its low risk, pay-for-performance model makes it one of the most cost-effective marketing channels available. Retailers only pay a commission … Continue reading