by Amy Harrin For 2017 there are so many holidays to cater affiliate promotions to. I love this calendar from Fandom Marketing that comes out every year: If you are in the retail space, particularly marketing products associated with gifting, then Valentine’s Day, Easter, Mother’s Day, Father’s Day, and Graduation supply the first half of … Continue reading
If you are an e-commerce retailer with an affiliate program it is vital that you provide your affiliates with a Valentine’s promotion at least 2 weeks prior to Feb 14th. Valentine’s is a key sales driver for many products, including the more traditional jewelry, fragrance, lingerie, wine, and food. But guess what… 2016 is changing, … Continue reading
Online marketing thrives on key holidays, and the affiliate channel is no different. Your affiliates are looking for a reason to promote you, and providing them with special deals around key holidays gives your brand the opportunity to get featured on their web sites/blogs to bring in new customers. Mother’s Day 2015 is just around … Continue reading
I must admit when running an affiliate program it can be challenging to constantly come up with promotions that will engage our publishers and get results year-round. Affiliates are your virtual sales force, and as such they need to be armed with tools that will help them sell! Affiliates love to promote free shipping offers, … Continue reading
As an Affiliate Manager I am always on the lookout for new online partners, especially content sites ranking high, organically for search terms related to the products that I am marketing. I am a fan of coupon and loyalty web sites for reaching the masses, however there is nothing better than a strong niche publisher … Continue reading
Forrester forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. A 2012 study showed that the promotional offers found on coupon deal sites, blog sites, loyalty, and cash back sites improve a company’s brand image. The affiliate channel caters … Continue reading
If you are selling a product or service online you have to know these facts: Today’s customers are deal driven. They seek out deals as well as the best value. A slow economy has only fueled shopper interest in couponing and discounting, and younger generations are increasingly expecting incentives as a matter of course for … Continue reading
Affiliate Program Tips for Merchants 